loyalty

When people find something that works in life, they tend to stick with it. This is especially true in brands. It's brand loyalty, and everyone is loyal to some extent. When a customer's preferred brand is more expensive than other similar brands of the same product, most shoppers still mindlessly pick up the brand they are used to. Oftentimes, people remain loyal for years because their parents used the same product while they were growing up, so there is something natural and homey about that particular brand. My first thought of being brand loyal is that the general public is just a sucker for advertising and the prestige of a brand name. However, on a more moral level, there is something noble about a person remaining loyal to a particular brand or product. The pressures of life don't always make it easy to stay dedicated to one person, thing, or idea. With the stress of building a career, let alone getting a job, we sometimes have to put ourselves first in order to climb the corporate ladder; the saying about stepping on the small people to get where you are didn't come out of nowhere. Politics and political views, especially in this generation, are becoming almost a trend, like it's cool to support a candidate-any candidate-just because everyone else seems to have such a strong opinion. However, our views often change of political figures, or any famous figure, based on their actions or opinions. We can hardly say we are loyal to certain celebrities or actors because as soon as an icon we used to like turns into a drugged out lesbian or keeps their bong next to their Olympic medals, we turn our back on them. It is exceptionally hard to remain loyal to people for a long time because people do things that hurt us or we disagree with, and our view of that person is altered. Of course there are certain people, usually family and close friends, that we stay loyal to because they reciprocate the same loyalty to us. In a world of changing loyalties, it is funny that we remain set on a brand of laundry detergent or cars, but it is because brands value our loyalty and never let us down. As long as we always get the same product we are used to, there is no disappointment, and therefore, no reason to find ourselves a new brand.