Tuesday, March 24, 2009

holy shit is the ad world like this?!?

Now that I've officially declared my major, I am just praying the advertising world isn't exactly like this.



I'm all for sarcasm and bitching about work, but when even Charlie Brown can't make you look good- there's trouble.

This spot was done humorously as an intro to the Addy awards. It's funny because it was done as a spoof of a spot for Monster.com (something you would know if you are familiar with intertextuality-horizontal intertextuality in fact.)





Both spots are hilarious because everyone can relate to at least one, if not both. Beyond the humor is a more nostalgic, sad message about what we envision our lives to be and what they end up as in reality. Clearly nobody hopes for a future in filing, but more often than not life gets in the way of dreams as we get older. Kids pick out professions based on the kind of cool uniform or attire you get to wear to work, and -surprisingly- the kind of work they want to do. It never fails, as we grow up and approach the "real world" we settle for a path that is not necessarily easy, but accessible or doable, or one that makes money (especially in this economy.)

I think it would be funny to see more of these kinds of ads for specific professions, just to get a taste of how bad everyone else's job sucks. Then at least you don't feel so bad. I've already started on a subject I will encounter in my life, God willing I can get a job when I graduate: being a woman in the workforce...here goes,

I wanna be a woman in the work force.

I wanna look forward to the threat of sexual harassment on a daily basis.

I wanna get passed up time and again for promotions and end up working the same middle management position until job cuts lead to my resignation.

I wanna wear sneakers everyday on the train and slap on my pumps on the way in the door.

I wanna assert my authority and get called a bitch, while my male partners can act the same and be called powerful.

I wanna walk that line of being the office slob or the office slut, just based upon the cut of my suit and the color of my hair.

I wanna feel the insecurity of walking alone in a parking garage at night.

I wanna get 2 1/2 weeks of maternity leave, only to come back and have been replaced.

I wanna have a black president, an Asian boss, and still get paid less than my male co-workers- now that's equality America.

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