JWT

JWT Beijing for Nokia.



And this is the reason why Youtube was created; to showcase all of the most bizarre, and conventionally unmarketable skills, the world can offer. However, in this case, Bruce Lee's unmarketable skill...ninga ping pong?... is completely marketable and he probably made a lot of money off of those limited edition Bruce Lee phones.

As simple and inexpensive as this spot must have been to make, it is addictively entertaining- but it doesn't make any mention of the brand until the last two or three seconds. It's a minute of Bruce Lee playing ping pong with nunchucks, and then at the end we find out it's for Nokia. I think its popularity is due to the fact that the content is perfect for an online video. People troll around on Youtube for hours looking for stuff like this, and once you start watching this, you can't look away until it's over..even though you have a good idea of what the whole video is going to be. There is no profound link between the content of the commercial and the brand, except that the phone being advertised is a limited edition phone with Bruce Lee's picture on the back. The whole "limited edition" concept makes sense because Bruce Lee obviously has a huge fan base in China (and this spot was made by the Beijing office). Maybe, this kind of random content actually does target the market of consumers Nokia was trying to grab; still, I wish there was a stronger meaning and context behind the visual and the product.