GSD&M Idea City

ummm wasn't GSD&M founded by a bunch of longhorns?? I don't know if I'm impressed or insulted that the Austin-born agency started by six UT alums does work for Texas A&M. Personally, the thought of Aggieland is straight-up foul, but A&M does have some of the best advertising I have seen for a university. Usually, you see these spots during college football or basketball games, and I am always confused as to why these huge public institutions with enormous funding (and most of them with film or cinema departments) produce the most amateur, awful commercials!! Look below to see what I mean, and with these particular spots, I think it goes from kinda bad to worse.







yeaaaa if Drury admissions aren't dropping, they should be....that school looks like the students hate it. Most ads for colleges all look the same; they follow the same mundane formula, as if they have a checklist of important buildings and stereotypical settings or activities to pan across. The nice thing about the A&M spot is that it establishes a genuine, comfortable, and content feeling at the university without the mediocre filming or exhaustive slideshow of old buildings and diverse classroom environments.

Also, I can't ignore the fact that GSD&M found a way to establish A&M as the unpretentious alternative to UT because everyone that grows up in Texas is aware of the self-entitlement felt by UT grads...come on, you graduate with about 50,000 of your closest friends, it can't be that great.