TM Advertising

This is by TM (I can't figure out what office, so it's either from Dallas, Seattle, or Austin), and it is an ad for both Nationwide and Coop's Paint.

This is an interesting concept: to have one advertisement for two very different brands. It's a cost-efficient way to kill two birds with one stone, or to knock out creative for two brands with one conglomerate ad. The work TM did here for Nationwide and Coop's serves both of the brands well. The enormous can of paint implies the value you get with Coop's because you are getting so much paint in just one can, and for Nationwide's "Life Comes At You Fast" campaign, the situation created (ie: the paint spilling and covering cars) is one that you would most likely want insurance for. TM didn't seem to have done a lot of guerrilla advertising, as there were only a few examples shown on their website; however, this particular example works well, not so much for its innovative creativity, but more for the brands it is advertising. Much of the work for Nationwide feels forgettable (with the exception of the "World's Greatest Spokesperson" campaign done by McKinney, which is better...but still not great), leaving me with only faint memories of car accidents, spokespeople (David Palmer from 24...what are you doing to your career!?!), and overall, a weak and very typical brand image for an insurance company. Furthermore, I have never even heard of Coop's paint, so this ad is a strategic way to get the name out and raise awareness for Coop's while grabbing people's attention and capitalizing on the fun of this relatively unknown brand.

This is one of the McKinney spots I was talking about:



It's alright, maybe even funny. maybe not.