Weiden + Kennedy

That's a lot of ads, but all of them are so good and work so well together you need to see them all. This is work from Wieden + Kennedy's Delhi office in India.

These print ads are all a part of a campaign called "Incredible!India;" it was executed to promote India's tourism industry, but it was made exclusively for the Los Angeles market. The concept was "a simple toungue-in-cheek approach appropriate for a town that lives and breathes movies." The idea is simple, but the execution of the work is what makes this campaign more artistic and refined; just another notch on W + K's belt though. Their work consistently reaches a level of sophistication and style because, to generalize broadly, their work all looks like it was given time, attention to detail, and care when crafting the final product. Whether W + K meant to do this or not, the visuals chosen in this campaign juxtaposed against movie titles, seems to compare the old world of traditional India with the modernity of the movie-making glamor of Hollywood. In this way, the campaign stays true to India's history and heritage and the beauty of its culture and traditions, while also connecting with their very cutting-edge target audience in a way that is more familiar to them. The photographs used look like something that would appear in a spread for National Geographic; the photos alone could be turned into an exhibition, which is yet another way of looking at advertising as art. The starkness of the copy resonates slightly with the "Absolut [fill in the blank]" campaign that ran for decades, literally. Though the copy changes to match each title, the sensibility of the ad still feels a little like that of Absolut; not to mention, the Absolut campaign wouldn't be a bad model to follow for a print campaign because it received great success.